Ambassador for Diversity


More and more companies face the challenge of making their workforce more diverse. Some of them encouraged by industry targets. In 2017 Studio Designtree was asked to create a magazine about diversity for NN Investment Partners to help them get the conversation started. With it being a success, we decided to translate it into a concept, for other companies to use.


The A3-size magazine, that looks like an independent newspaper, is tailored for each company. Each edition comes with strong content and photography, in-depth interviews, columns, infographics and more.

Man reading the news at the breakfast table
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When Added Value turned into an independent product , we designed the website, total identity, social media stategy and corporate brochure.

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Concept Development
Logo Design
Art Direction
Graphic Design
Website Design
Social Media Design

Clients that we created Added Value fo
NN Investment Partners
Damco International
A.P. Moller Maersk

Editor-in-Chief / Co-Founder | Marije Tolsma-Groen
Photographers, amongst others: Anne Claire de Breij, Aisha Zijpveld, Brenda van Leeuwen, Carmen Kemmink, NoCandy, Ruud Baan.

Visit website:

2017, ongoing