New edition of AVROTROS Klassiek

Duo Serenissima takes the stage.

In the third edition of AVROTROS Klassiek presenteert!, the award winning Canadian soprano Elisabeth Hetherington and Dutch lutenist David Mackor take the stage. The duo is known as Serenissima, a name that was inspired by the musical outpouring of Venice, commonly referred to as La Serenissima, or the most serene.

Credits:
Client: AVROTROS,
Commissioned by: Bindinc.
Editor-in-Chief: Saskia de Jong
Art direction: Studio Designtree
Projectmanager: Marjolein Lever
Photography: Malou van Breevoort
Styling: Luz David von Franquemont

Young Talent

Ramon van Engelenhoven features in the second edition of AVROTROS Klassiek Presenteert!

AVROTROS Klassiek presenteert! is the quarterly mini booklet of AVROTROS Klassiek to help boost the career of young classical music talents. The booklet is handed out exclusively to new members of AVROTROS. Designtree has been responsible for the concept and design from the beginning.

Give it up for pianist Ramon van Engelenhoven, who impressed me with his talent and personality.

Credits:
Client: AVROTROS,
Commissioned by: Bindinc.
Editor-in-Chief: Saskia de Jong
Projectmanager: Marjolein Lever
Photography: Malou van Breevoort
Styling: Luz David von Franquemont

Oxfam Novib Redesign

Close Up Magazine 2.0.

For years Designtree is responsible for the design of Oxfam Novib's magazine Close Up that updates contributors about achieved goals, current campaigns, activities and more. Designtree works closely with Bindinc on this project. Last April Bindinc asked me to redesign the magazine. Oxfam Novib had communicated that the current layout wasn't strong enough to inform their contributors the way they wanted. The approach should be more traditional, less conceptual.

The brief: Create a more traditional cover design, add four pages with new content, keep the existing layout of articles, use only the corporate fonts, colour- and pattern pallet.

- Some first sketches - 

Above a preview of the first sketches. None of them really work, as you can see. The first one is too corporate, more suitable for a brochure or financial report. The second one has potential but already looks a bit busy with the background image and cover lines which don't come out well. The third one feels heavy and out-dated. We did not show these designs to the client.  

- Final sketches -

The second round of design came up with something that did work. The masthead is centered, a white line is put around the image giving it some air, there is space for a big theme coverline and two or three additional lines. The 'balloon' reflects a personal quote belonging to the person in the cover image. Designtree created six covers to show the potential of the design. 

- The total flatplan -

In addition to the new cover and with the content provided by Bindinc for the added pages, Designtree set up a flow to show the client that the new cover, the added pages and made changes, contribute to the existing layout in a positive way.  

- Before and after -

The final result is shown here. The client is pleased, as is Bindinc. I believe it is an upgrade for the magazine. If you have any remarks, questions or comments, please share them. I'm exited to hear from you. All images © Oxfam Novib. 


Design of the week-item: Monocle The Forcast

Monocle has been one of my favorite magazines ever since it launched in March 2007. With the year ending, I recommend Monocle The Forecast, with long-form articles, cutting-edge commentary and key insights into the year ahead. The Forecast’s mix of assessments, photo essays, illustrated portfolios and reportage are put together across more than 240 pages of fine Finnish paper to provide an essential companion for 2015. Happy reading everybody.

MonocleTheForecast

Little Magazine Gift Guide, a great idea

I love this idea and platform Little Magazine Gift Guide who assembled 20 little magazines that you gave give to your loved ones with a smile. Amongst the little magazines are some of our favorites like Offscreen (about the life and work of people that use the internet), Makeshift (a field guide to hidden inspiration), Sidetracked (presents some of the most incredible stories of adventure and expeditions throughout the world) and Wrap (showcasing the work of up-and-coming illustrators).