How Do We Stay Authentic?

How social media shapes our view of reality and affects our understanding of our true selves.

Credit: Annie Spratt

Credit: Annie Spratt

We live in a digital age that lets us make ourselves the heroes in our own stories. We can connect with others like never before and yearn to create and share content that inspires them. Social media has been around for 15 years and life without it now seems unimaginable. But social media also shapes our view of reality and affects our understanding of our true selves. So how do we stay true to who we are? And to what extent does our own content influence us?

Dorien wrote an article about it explaining why she launched The Folks Magazine and why she think it’s so important for people to have a place where they are encouraged to reveal their true selves instead of their best selves.

Read the article here.

Folks & Dudes

The Folks Magazine and Dude magazine launch Folks & Dudes

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The Folks Magazine and Dude, Dutch Designers Magazine are joining forces to launch Folks & Dudes: an event designed to help young creatives to grow and connect. The talk will be held on November 10, on the topic: ‘HOW TO PITCH YOUR SUSTAINABLE IDEA’. The speaker, David Snellenberg, co-founder of Dawn.

Creativity and entrepreneurship
Folks & Dudes is an initiative by Dorien Franken (founder of The Folks Magazine) and Freek Kroesbergen (Editor-in-Chief of Dude, the BNO’s magazine). Folks & Dudes will focus primarily on helping young creatives to learn from more established entrepreneurs. The idea came about following a discussion between the two magazines, during which it emerged that creativity and entrepreneurship were what drove them both. In bringing together their skills, knowledge and experience, not to mention their shared passion, Folks & Dudes promises to be a breath of fresh air in Amsterdam’s crowded talk event market.

A’DAM&Co. 
Earlier this year, The Folks Magazine held two sold-out events at the private members’ club A’DAM&Co., in the A’DAM TOWER. In light of the successive occurrence of the demand for tickets far outstripping the club’s capacity, Franken, Hans Brouwer and the A’DAM&Co. team agreed that it would be wise to hold future events elsewhere. The partnership with A’DAM&Co. remains otherwise unaffected, which means club members are still eligible for free tickets to The Folks events. 

Folks & Dudes matches the venue to the topic in order to enhance the overall experience. The new, circular-philosophy-based QO Amsterdam will be the venue for this edition.     

Kick-off 
Folks & Dudes kicks off with the talk, ‘How To Pitch Your Sustainable Idea.’ Three young, sustainability-oriented designers are invited on stage to pitch their idea, product or service to David Snellenberg, who will review each idea and offer immediate feedback.

Snellenberg, voted ‘best in the business’ (by Adformatie) and whose agency’s (Dawn) clients are predominantly sustainable concerns, will select the three candidates based on the originality and potential longevity of their idea, and how well they’ve thought through its development.

Event details
Date: Saturday, November 10, 10.30 am – 12.30 pm
Location: QO Amsterdam
Tickets: €15 which includes coffee, tea and a small snack.
Tickets are non-refundable.


Source: http://www.thefolksmagazine.com/events/fol...

A talented booklet

Designtree helps win pitch AVROTROS Klassiek

 

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AVROTROS Klassiek presenteert! is an initiative of AVROTROS with the aim to help boost the professional career of young classical music talents. Designtree was invited by Bindinc. to come up with an idea to help promote this initiative. The concept we created, helped win the pitch.

The result is a fresh looking booklet with high-end photography, a soft tone color palette and inviting typography. The booklet shares interviews, background stories, tips and special offers.

The first edition was published in July 2018 and features Dutch classical violinist Niek Baar. The booklet is handed out exclusively to new members of AVROTROS Klassiek. We are currently working on the second edition which will be launched November 2018.

Credits:
Project leader Marjolein Lever
Editor-in-Chief Saskia de Jong (Bindinc.)
Concept and art direction Designtree
Photography Malou van Breevoort
Styling Luz David von Franquemont 


Source: https://www.avrotros.nl/klassiek/item/het-...

Hooray!

The Folks of Amsterdam celebrates its one year anniversary

The Folks Magazine turned 1 on June 21st. What an adventure it’s been. What started as a dream to launch my own magazine, turned in to a real product that embraces my wildest expectations. With the help and hard work of jerome de Lint, Siji Jabbar and Paul Roest the magazine came to life. I'm so proud of that. We've grown and become a brand and at the same time we are still learning and exploring, trying to take the next step which is funding. Thanks for all the support, lovely comments and conversations. Thank you, writers, storytellers, partners, friends and of course our Folks. Here’s looking at you. 


New work

Redesign Veronica Magazine

Veronica Magazine is a weekly entertainment magazine. Designtree was asked to redesign it. We created a simple yet effective set of articles, lay-outs and grids that would keep the entertainment look and feel, but help readers navigate through the magazine better.   

Client: Veronica Uitgeverij BV
Job: Redesign
Realisation: 2018

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