The Lucia Marthas Institute for Perfoming Arts offers educational programs on dance, acting and singing thoughout The Netherlands. The institute was founded in 1983 by Lucia Marthas and is now one of the leading institutions of the country.
When we sat down with Lucia Marthas in 2018 to discuss the design of several items, we advised the institute to invest in building templates instead to ensure uniformity throughout the line and to create a cost efficient way for the communication department, to create simple items in house.
In 2018 we started to gather all the communication items of the organization. This varied from corporate brochures, flyers, posters, social media posts, Mailchimp newsletters and business cards to the evaluation forms in Word and Exel. We ‘cleaned’ up the identity that had become cluttered throughout the years, rearranged fonts and created easy-to-use templates for the designteam.
Watch more about the project here.