Green pitching at the launch of Folks & Dudes

On November 10, The Folks of Amsterdam and Dude magazine, launched Folks & Dudes, a pop-up event designed to support young creatives. At the QO Amsterdam, three young designers got on stage to pitch their sustainable idea to David Snellenberg, founder of the sustainable, award winning agency Dawn. Here’s a publication on the event featured in the spring edition of dude.

For more information visit The Folks Magazine. Want to stay in the loop about upcoming events, subscribe to our newsletter.

Eventdesign: Dorien Franken
Collaboration: The Folks Magazine and BNO/dude
Date: November 10, 2018

Oh Oh Oh

Designtree turns Oh magazine into a high-end bookazine


Oh is the magazine of Sansyl, one of the largest publisher of soft erotic magazines worldwide. For the 13th edition, Designtree was asked to redesign the magazine and turn it into a bookazine with a more artistic feeling.

We added new fonts, rearranged the lay-out and set up a new cover design. We also decided to loose the soft color palette, the ‘O’ element on the previous cover images and make more bold statements in typography and styles.

The new Oh is launched December 2018 and offers a mixture of soft erotic, high end photography by Carin Verbruggen and Ferry Drenthem Soesman, Peter Lindberg and McKenzie James and literature of, amongst others, writer Arnon Grunberg.

Client: Sansyl
Editor-in-Chief: Wim Spijkers
Cover image: Rianne Noordegraaf
Cover model: Judith Osborn
Number of pages: 164 (€11,90)

Folks & Dudes

The Folks Magazine and Dude magazine launch Folks & Dudes


The Folks Magazine and Dude, Dutch Designers Magazine are joining forces to launch Folks & Dudes: an event designed to help young creatives to grow and connect. The talk will be held on November 10, on the topic: ‘HOW TO PITCH YOUR SUSTAINABLE IDEA’. The speaker, David Snellenberg, co-founder of Dawn.

Creativity and entrepreneurship
Folks & Dudes is an initiative by Dorien Franken (founder of The Folks Magazine) and Freek Kroesbergen (Editor-in-Chief of Dude, the BNO’s magazine). Folks & Dudes will focus primarily on helping young creatives to learn from more established entrepreneurs. The idea came about following a discussion between the two magazines, during which it emerged that creativity and entrepreneurship were what drove them both. In bringing together their skills, knowledge and experience, not to mention their shared passion, Folks & Dudes promises to be a breath of fresh air in Amsterdam’s crowded talk event market.

Earlier this year, The Folks Magazine held two sold-out events at the private members’ club A’DAM&Co., in the A’DAM TOWER. In light of the successive occurrence of the demand for tickets far outstripping the club’s capacity, Franken, Hans Brouwer and the A’DAM&Co. team agreed that it would be wise to hold future events elsewhere. The partnership with A’DAM&Co. remains otherwise unaffected, which means club members are still eligible for free tickets to The Folks events. 

Folks & Dudes matches the venue to the topic in order to enhance the overall experience. The new, circular-philosophy-based QO Amsterdam will be the venue for this edition.     

Folks & Dudes kicks off with the talk, ‘How To Pitch Your Sustainable Idea.’ Three young, sustainability-oriented designers are invited on stage to pitch their idea, product or service to David Snellenberg, who will review each idea and offer immediate feedback.

Snellenberg, voted ‘best in the business’ (by Adformatie) and whose agency’s (Dawn) clients are predominantly sustainable concerns, will select the three candidates based on the originality and potential longevity of their idea, and how well they’ve thought through its development.

Event details
Date: Saturday, November 10, 10.30 am – 12.30 pm
Location: QO Amsterdam
Tickets: €15 which includes coffee, tea and a small snack.
Tickets are non-refundable.


A talented booklet

Designtree helps win pitch AVROTROS Klassiek



AVROTROS Klassiek presenteert! is an initiative of AVROTROS with the aim to help boost the professional career of young classical music talents. Designtree was invited by Bindinc. to come up with an idea to help promote this initiative. The concept we created, helped win the pitch.

The result is a fresh looking booklet with high-end photography, a soft tone color palette and inviting typography. The booklet shares interviews, background stories, tips and special offers.

The first edition was published in July 2018 and features Dutch classical violinist Niek Baar. The booklet is handed out exclusively to new members of AVROTROS Klassiek. We are currently working on the second edition which will be launched November 2018.

Project leader Marjolein Lever
Editor-in-Chief Saskia de Jong (Bindinc.)
Concept and art direction Designtree
Photography Malou van Breevoort
Styling Luz David von Franquemont 



The Folks of Amsterdam celebrates its one year anniversary

The Folks Magazine turned 1 on June 21st. What an adventure it’s been. What started as a dream to launch my own magazine, turned in to a real product that embraces my wildest expectations. With the help and hard work of jerome de Lint, Siji Jabbar and Paul Roest the magazine came to life. I'm so proud of that. We've grown and become a brand and at the same time we are still learning and exploring, trying to take the next step which is funding. Thanks for all the support, lovely comments and conversations. Thank you, writers, storytellers, partners, friends and of course our Folks. Here’s looking at you.